Apps and Mobile Websites | The Appineers
Mobile apps and mobile websites are accessible through mobile devices; why should you bother having both? If your website is already delivering your products and content to your customers, you may not see the benefits of investing in another gateway. But mobile apps have a tremendous number of advantages over mobile websites – and ultimately, the best solution is usually to have both.
Mobile Apps Live on Your Customer’s Device
A mobile app is always going to be visible on your customer’s device, reminding them of your business and your products. When your customer notices your app on their device, they will be compelled to interact with your brand.
The more someone interacts with a brand, the more chances they will have to make a purchase from them. Comparatively, a mobile website requires that the customer first think about your business on their own, and then visit the site.
Mobile Apps Are Able to Send Alerts to Your Customer’s Phone
A mobile app is able to immediately send an alert to your customer’s phone, as long as your customer allows for it. This lets you send deals, promotions, and content directly to your customers in hopes of engaging them.
In recent years, websites have started to send desktop alerts as well, but these desktop alerts and notifications are controlled through the client’s browser. If they turn them all off, they won’t receive them.
Mobile Apps Will Always Look the Same on a Device
While responsive designs are meant to be similar on any platform, they can’t always guarantee that similarity. Mobile apps have more consistency in their design; they’re able to create a design that is the same on any screen.
Since mobile websites are translated by the browsers that the customer is using, it can’t always be guaranteed that the website will be displayed correctly. A poor website display can lead to a nonfunctional website, depending on severity.
Mobile Apps Are More Advanced and Interactive
On mobile apps, users can tap, swipe, pinch, and pull, creating more opportunities for interaction. Mobile apps are often easier to use and intuitive for this reason. Mobile apps can be used for more complex interactivity, such as the design of games that are related to your business. More can be done in a mobile app than a mobile website.
Further, mobile apps are able to take advantage of things such as the phone’s microphone, camera, and video recording capabilities. By being integrated into the phone’s ecosystem, the app is able to perform more complex actions.
Mobile Apps Provide Content Offline
With data costs being as significant as they are, many people aren’t comfortable mobile browsing. With a mobile app, a customer may be able to look through your inventory and your products even when they’re offline. They can then contact you, make a purchase, or update their information later on. Some apps can even carry out a purchase while offline, which will be finalized automatically when back online.
Mobile Apps Load Immediately
The faster a website loads, the less likely the customer is to navigate away. A mobile website can be slow if the server is taxed, but a mobile app is going to load content immediately. If it does need to query the server, it can still be programmed to present information as the customer waits.
The bottom line is that you want to make it easier for your customers to make a purchase from your business. Mobile apps make the process of interacting with your business easier, faster, and more accessible. To start building your new platform today, contact the experts at The Appineers.